June 18, 2008 (Santa Barbara, CA) Asylum Research, a manufacturer of advanced atomic force microscopes (AFMs), has announced that Procter and Gamble (NYSE: PG) has recently purchased the MFP-3D™ AFM for use in their Surface Science Laboratory in Cincinnati, OH. The MFP-3D will be used for R&D on a wide variety of materials used in its consumer products.
“We are extremely excited that the MFP-3D will be advancing research on consumer products that all of us use on an every day basis,” said John Green, Vice President of Asylum Research. “The Procter and Gamble name is synonymous with so many household products, from dish detergent to hair care items. There is a tremendous amount of science behind product development and we’re pleased to be part of that team that will advance these products.”
The MFP-3D, outfitted with instrumented nanoindenting capabilities, will be used for a variety of applications to understand product characteristics consumers find relevant at the macro scale, but measurable at the micro-scale. “The MFP-3D offers the most advanced and comprehensive system for our numerous applications,” said Michael Mootz, AFM Leader and Principal Researcher within the P&G Surface Science Laboratory. “We simply could not perform all the experiments we are doing with any other instrument. And with the excellent support team at Asylum, we have a partner that we know will answer questions at a moment’s notice.”
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide.
News